While there are many link-building methods that optimizers can use, not all of them work. Backlinks can sometimes be poorly indexed and additional tools may be required to ensure that search engines see them.
Webmasters have developed a tiered strategy for link building to maximize their potential. It can increase the value of purchased links and their juice if used properly.
As long as you don't post sponsored links on Forbes-level sites, which can cost several thousand dollars, a tiered link building won't cost a lot.
1. What is Tiered Link Building?
Tiered link building refers to a technique where you increase the value of first-tier backlinks. You can improve the effectiveness of your backlinks by posting them on reliable resources.
Although tiered link building was popularized long ago, not all site owners are familiar with this site promotion technique. It does not affect natural links and can boost the link profile without requiring a large investment.
Although search engines are against any form of link exchange, tiered link building is a natural way to distribute backlinks. The chances of being penalized are minimal if you manage their numbers across different tiers.
Site traffic can also be increased by tying links. Although you shouldn't expect to see a lot of traffic, a portion of your target audience will visit the promoted page.
1.1. It works.
Multi-tiered links networks are structures that have a number of tiers. The most authoritative links from the relevant donor sites are first-tier links. Backlinks that are of high quality will be easily indexed and included in the profile.
Links of second-tier are placed on sites that are less authoritative and link to pages of tier-1. If the first tier is promoted, the link juice on the donor page grows and the resource receiving promotion receives more benefits.
The third-tier backlinks refer to the pages of the second tier. This results in a multi-tiered linking structure where each tier is connected to the next.
1.2. Who is eligible to use it?
Although tethered link building can significantly increase site rankings thanks to great links, in some cases the technique is not suitable as the benefits are minimal.
Tiered Link Building is helpful when:
- There are very few donors who could be of assistance.
- The niche is extremely competitive.
- Site positions are unchanged
- Competitors have a poor reputation for linking.
In this case, specialized link building is particularly important. Google algorithm may be suspicious of niche leaders who have between 100 and 200 backlinks.
Tiered link building allows for increased site authority. This can impact organic ranking and, over time, the position can improve.
Tiered link building allows you to post links to sites that have strict moderation. Backlinks on Wikipedia are not kept for too long if they refer to uncredible sites. You can create an article on the donor site from a trusted blog platform and then add it to Wikipedia.
Moderators will notice that moderators don't need to verify the authority of new sources. This is because the source is YouTube or an analytical portal. This trick will allow you to get backlinks to Wikipedia and other trusted projects.
1.3. Should you use it in 2021?
Only if you do it correctly, tailed link building can be very beneficial. These links are not allowed according to Google's guidelines. However, if you're careful, the promoted resource won't be penalized.
Multi-tiered backlinks are beneficial even if there are many first-tier donors sites. Backlinks should not be indexed quicker. Each link is unique and can be enhanced with additional mentions.
You don't have to use tiered link building as your primary method of obtaining links. If you don't pay enough attention to selecting first-tier donors, and you lose links, the scheme will fail.
Tiered link building is not the best way to promote all pages of a site. It is best to focus on the URLs that are most likely to get organic traffic and only work with those URLs. It is usually between 30-50% of all pages.
2. How to Create a Tiered Link Network
Tiered link building means that you will need more backlinks from different tiers. It is noticeable the difference in performance between links of tier 1 and links that use four tiers.
If you are looking to create more than three levels, the task will become even more difficult. Tiered link building should only be used when it is necessary to increase backlink value, or there are sufficient resources.
Webmasters usually try to include as many sites as possible for linking. Forums, social signals, crowd-marketing, and other methods are used to create a natural link profile that protects against filtering. While some steps are useful for tiered linking, it is important to correctly classify backlinks into different tiers.
2.1. First-tier links
You should only post first-tier backlinks on the most respected projects in your niche. These backlinks can be obtained through outreach, guest posting, and other advanced linking methods.
It is important to search for trustworthy donors sites that have good SEO juice. Search for credible and popular sources when choosing sites to post on. If it is hard to get backlinks from them, and if there aren't any suspicious links in their link profile, projects get liked.
Forbes is a popular platform for business websites, but Product Hunt is a better option for startups. These resources are highly ranked on Google and have high links juice.
Which pages are suitable for tier 1?
- Created to promote the resource
- Ones that allow posting must follow
- Those that guarantee the maintenance of backlinks.
The link should be more relevant to the promotion page, which is tier zero. Forums and directories at the first tier will not be of any benefit to you.
2.2. Second-tier links
Although a second-tier backlink is less quality than a first-tier one, this does not mean you should ignore tier 2. Links from social media sites will not impact the link juice of tier-1 backlinks.
You can purchase second-tier backlinks from relevant donor sites that are listed on exchanges. Make sure to create original content and follow the link-building guidelines.
Quality links are important for Tier 2 as spammy and untrustworthy links are rare. If the guest posting was used to create first-tier backlinks, and you were able to get the support from authoritative resources, then second-tier links should match tier-1.
The PRPosting Exchange is ideal for finding donor sites in different countries. You can create a whitelist of sites in your personal account and then work with each one consistently using filters.
If you have a lot of third-tier backlinks you can determine the best values for donor link metrics. This will allow you to limit the cost of linking based on your project budget.
2.3. Third-tier links
Automation tools are used by many optimizers to get third-tier backlinks. These backlinks can be obtained from profiles and other Web 2.0 resources. Many tools are available that make it easy to build backlinks.
You should not limit your work to third-tier backlinks. Instead, focus on quality. Tier-3 links can also be obtained from social media, unspammed Q&A websites, and other resources.
Expert webmasters offer the following suggestions on how to structure multi-tiered hyperlinks:
- Follow the 1-10 ratio - one link from the previous tier, ten from the next;
- Use the same anchor for tiers 1 and 2.
- use unique anchors;
- Monitor link indexation, and if necessary, use additional tools.
- maintain smooth dynamics.
These tools can be useful for tiered link building. However, they won't do all of the work. You will need to manually work on the first and second levels.
4. Black-hat and white-hat link-building methods
Multi-tiered links are gray-hat SEO if you comply with Google's guidelines. Any backlink that is created artificially in violation of optimization rules can lead to Google penalties.
The reality is that the situation is quite different. If you build links and post them to relevant donors, it will not cause any harm. The promotion could actually help the resource to get higher positions for the relevant queries.
Multi-tiered links require white-hat techniques. Black-hat methods can quickly lead to penalties. The site could be subject to an everlasting filter if you use certain techniques.
5. Common mistakes in tiered link building
Tiered link building is only possible if you have the necessary experience and are familiar with link factors. Novice optimizers make common mistakes, and instead of assessing their niche, they follow pre-made guidelines.
Tiered link building may not be relevant if there are many relevant donors. It is also possible that large networks of link builders can prove ineffective. It isn't always right to use a method because it has worked for other optimizers.
5.1. 5.1
Although it takes time to create high-quality content, you can post links to trusted sites and receive backlinks free of charge in certain cases.
Quality content is crucial for the first and second levels. If you don't pay enough attention, the scheme won't work. Don't save on materials and articles.
5.2. Poor list of target locations
Before posting links to tier 1, it is important that you make a list with potential donors for tiers 2 and 3. Multi-tiered backlinks shouldn't be constructed according to the principle of "the farther you go, the more dangerous the sites are">.
The most reliable projects that are suitable for donating to the resource should be included in the first and second tiers. This is the essence of tiered link building.
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